AS Reflection (Post - Production)

R&B Genre Research

Contemporary R&B, also known as simply R&B, is a music genre that combines elements of pop, rhythm and blues, soul, funk, hip-hop, gospel and electronic dance music.

Contemporary R&B originated at the end of the disco era, in the late 1970s, when Michael Jackson and Quincy Jones added more electronics to the back music sound of the time to create a smoother dancefloor- friendly sound. 

Conventions of R&B music videos from Harsh Makwana

Here are a few examples of R&B songs:

COLLECTIVE IDENTITY: REPRESENTATION OF YOUTH

• Zoe Sugg is an English fashion and beauty vlogger and author. Her debut book "Girl Online" broke the record for the highest first-week sales of a first time novelist in November 2014. 

• Sugg is influential through social media, being mentioned by The Telegraph as one of "Britain's most influential Tweeters" in 2013.

• Her website is very interactive and easy to use. At the very top of her page is all of her social media links, making it easy for her fans and followers to interact with her:

She also has many tabs on her website:

• Beauty
  
• Food
  
• Life
  
• Places
  
• Style
  

The design of her website is very simplistic, although has a lot of content as seen above. The same handwritten font seen in her logo at the very top of this post appears again on both her website and her YouTube page. Her YouTube channel Zoella currently has over 11.9 million subscribers and features over 300 uploads, with her most viewed video racking up over 21 million views. She also has a second channel, MoreZoella, where she uploads daily vlogs, and has over 4.5 million subscribers.

Main Channel

Second Channel

Many YouTubers collaborate in videos together to enhance both their views and subscriber counts. Zoe Sugg, is currently in a relationship with fellow YouTuber, Alfie Deyes, and is the older sister of Joe Sugg, who too is a YouTuber. With the three of them racking up a total of 23 million subscribers between them (not to mention their second channels), it's no wonder why they often feature in each other's videos.  

She has also crossed over to other platforms when she released 3 books:

She has a huge presence on social media, with 10.5 millions followers on Twitter and 11.2 million followers on Instagram.

Alfie deyes from Harsh Makwana

TECHNICAL POST: Green Screen

Here is an example of Green Screening:

How do Green Screens work?
In movies and on television, actors walk and sometimes fly, through elaborate and fantastic landscapes that simply do not exist in the real world. All of this happens with the help of backdrops of brightly coloured fabric or paint, and a process called chroma keying, also referred to as a green screen due to the backdrops' colour, which is typically a vivid green. 
Chroma keying allows media technicians to easily separate green screens and panels from the people standing in front of them and replace those backgrounds with pretty much anything:

Chroma keying is not just for backgrounds, it works with objects too. elaborate animated characters, such as the dragons in 'Game of Thrones', often have bright-green stand-ins that actors hold and interact with, but which the fully rendered animal replaces during editing.

Over decades, chroma key tech has become more sensitive and sophisticated. improved edge detection and the capability to separate even individual hair on foreground actors' head from a green background makes integrating live action with spectacular effects more seamless and realistic than ever.
Digital technology has also become cheaper and more accessible and chroma key is now within reach for anyone with a smartphone or tablet. Many different apps such Photoshop make is possible for the ordinary public to tweak and manipulate their own photos.

Below is a video displaying how to use a green screen:

Research: DIGIPAKS

Elements of real Digipaks:

Front Cover                                                                                              

• Basic
• Simplistic
• Muted colours 
• Album cover art

Back Cover       

• List of songs
• Name of record label
• Barcode

Spine

• Album name
• Band name 

Internal Panels

• Booklet
• Name of band 
• Names f band members and instruments played
• List of songs on album

Research: Music Video Analysis

Controversial Music Video

Eminem - Love The Way You Lie ft. Rihanna

Controversial Lyrics:

"I laid hands on her, I'll never stoop so low again, I guess I don't know my own strength"

Promotes domestic abuse, which features as a key theme in the video.

"If she ever tries to ******* leave again, Im'a tie her to the bed and set this house on fire"

Portrays aspects of a possessive and controlling relationship, which can easily lead to domestic abuse.

"Maybe our relationship isn't as crazy as it seems"
In terms of this line, the video clearly suggests otherwise which highlights the abusive nature of the relationship being shown.


Goodwin's Features

• There is a clear relationship between music and visuals.

Controversial Music Video from Harsh Makwana