Monday 18 September 2017

COLLECTIVE IDENTITY: REPRESENTATION OF YOUTH







  • Zoe Sugg is an English fashion and beauty vlogger and author. Her debut book "Girl Online" broke the record for the highest first-week sales of a first time novelist in November 2014. 
  • Sugg is influential through social media, being mentioned by The Telegraph as one of "Britain's most influential Tweeters" in 2013.
  • Her website is very interactive and easy to use. At the very top of her page is all of her social media links, making it easy for her fans and followers to interact with her:



She also has many tabs on her website:

  • Beauty
  • Food
  • Life
  • Places
  • Style



The design of her website is very simplistic, although has a lot of content as seen above. The same handwritten font seen in her logo at the very top of this post appears again on both her website and her YouTube page. Her YouTube channel Zoella currently has over 11.9 million subscribers and features over 300 uploads, with her most viewed video racking up over 21 million views. She also has a second channel, MoreZoella, where she uploads daily vlogs, and has over 4.5 million subscribers.



Main Channel
Second Channel



Many YouTubers collaborate in videos together to enhance both their views and subscriber counts. Zoe Sugg, is currently in a relationship with fellow YouTuber, Alfie Deyes, and is the older sister of Joe Sugg, who too is a YouTuber. With the three of them racking up a total of 23 million subscribers between them (not to mention their second channels), it's no wonder why they often feature in each other's videos.  

She has also crossed over to other platforms when she released 3 books:






She has a huge presence on social media, with 10.5 millions followers on Twitter and 11.2 million followers on Instagram.



No comments:

Post a Comment